B2B | Internal tool redesign| Data visualization
Binance Data Risk Platform
Redesigned a fraud detection tool for internal risk analysts from a table-based format to an interactive data visualization which tripled daily completion rates.
B2B | Internal tool redesign | UX research + design
Microsoft AI Co-agent Plugin
Streamlined the UXR and PM cooperation with AI Co-agent plugin in Microsoft word to achieve their communication efficiency by 3x.
B2C | 0-1 startup | End to end design
Uppermed Healthcare App
Developed a data tracking app for dialysis patients that secured $600k in VC funding for the startup.
B2C | Platform redesign | Product + Illustration
Jobscan AI Linkedin Optimization
Streamlined the platform's navigation and information architecture for job seekers resulting in a 25% increase in subscriber acquisition.
B2C | Platform redesign | Responsive website
Singapore Government Website
Revamped a government pension plan website for 4 million users in Singapore to enhance accessibility and inclusivity.
B2B | Design system | Platform and component design (WIP)
Singapore Government Website Design System
Initiate a design library for the government website to ensure consistency, predictability, and improve efficiency for developers and designers.
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Besides design, I also enjoy UX research
Partnered with Rocio (Ro) Perez to explore AI facial recognition bias and its impact on access view slides / view docs
Teamed up with Meghana Karri and Royce Yang to explore innovative collaboration processes for innovation lab at Microsoft Research view slides
Worked with Bridget Ho, Caro Araujo, and Sanaz Khanali to research human sleep habits and redesign the Fitbit sleep tracking app view slides
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With UX experience in London, Shanghai, Taiwan, Singapore, and the USA, I focus on scaling products for global impact.
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I redesigned the Singapore government website and built a healthcare app, launched on the App Store.
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I have UX experience in healthcare, fintech, and AI, emphasizing the end-to-end design process with a focus on accessibility.
Key numbers in my UX career
I've worked with
I'm Karina, a UX designer in fintech, healthcare, and AI, specializing in enhancing the intuitiveness of B2B product. ✨
📍 Bay area, CA 💼 Previously at Microsoft and Binance
Intuitive
User centered
Product thinking
Designed and built by Kathy Su @2024 | Best view in desktop